Chrysler's extraordinary two-minute commercial that ran during Sunday's Super Bowl included the contemporary rapper Eminem and a quick edit between two iconic visual elements of Motor City history. The initiative was a serial of shots showing the Joe Louis "Fist" monument, an 8,000-pound sculpture of a forearm and a fist outside City Hall that honors the heavyweight boxing champion who rose from Detroit's Black Bottom in the 1930s.
Showing posts with label joe louis. Show all posts
Showing posts with label joe louis. Show all posts
Monday, February 7, 2011
Eminem, Chrysler Hit on All Cylinders for Motor City
Chrysler's extraordinary two-minute commercial that ran during Sunday's Super Bowl included the contemporary rapper Eminem and a quick edit between two iconic visual elements of Motor City history. The initiative was a serial of shots showing the Joe Louis "Fist" monument, an 8,000-pound sculpture of a forearm and a fist outside City Hall that honors the heavyweight boxing champion who rose from Detroit's Black Bottom in the 1930s.
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