Rihanna, Eminem, Bieber Top Billboard's New 'Social 50' Chart: Billboardwelcomes a new chart to its ever-growing menu with the launching of theSocial 50, Presented by ZYNC from American Express, which ranks themost active artists on the world's leading social networking sites.Rihanna tops the Social 50 in its debut week, followed by Justin Bieber,Eminem, Lady Gaga and Nicki Minaj, respectively, to turn out the topfive.
Serving as a complement to Billboard's existing weekly rankings, theSocial 50 chart will tally artists' popularity using a formula blendingtheir weekly additions of friends/fans/followers, along with weeklyartist page views and weekly song plays on MySpace, YouTube, Facebook,Twitter and iLike. Data from these sites is collected and provided toBillboard by social music tracking service Next Big Sound.
The chart's recipe also includes a unique metric that measures theratio of page views-to-fans/friends on YouTube and MySpace, both ofwhich allow such interactions.The Social 50 emphasizes friends/fansbehavior above other activities, followed by artist page views and songplays. The final ranking also includes a unique metric measuring theratio of page views to fans.
The chart's inaugural leader Rihanna is coming off a chart-toppingweek on the Hot 100 with "Only Girl (In the World)" from her new album"Loud," which debuted at No. 3 on the Billboard 200. Rihanna has placedtwo songs atop the Hot 100 in the preceding four weeks. Her duet with Drake,"What's My Name?," hit No. 1 earlier this month. Rihanna arrives at herNo. 1 Social 50 ranking by leading in new friends/fans/followers for theweek, while ranking 4th in full page views. Justin Bieber, wholands at No. 2 on the chart, leads all artists in weekly page views.
"The Social 50 provides a weekly shot of the artists with whommusic fans engage with the near in the societal arena, which in today'sworld is a significant proof of their investment in an act," statesBillboard director of charts Silvio Pietroluongo. "The graph is alogical complement to Billboard's other popularity rankings."
"We proceed to accommodate the way we chart the changing landscape ofmusic," says Billboard Editorial Director, Bill Werde. "The Social 50 isyet another step in the development of Hoarding and an importantresponse to our changing times.""The mass of online activity that topartists now have is too big to ignore," says Next Big Sound CEO, AlexWhite. "We are thrilled that social music activity now receives thesame emphasis as the music charts for which Billboard is synonymous."TheSocial 50 will look in the print pages of Billboard as good as onbillboard.com and billboard.biz on a weekly basis.
The chart's recipe also includes a unique metric that measures theratio of page views-to-fans/friends on YouTube and MySpace, both ofwhich allow such interactions.The Social 50 emphasizes friends/fansbehavior above other activities, followed by artist page views and songplays. The final ranking also includes a unique metric measuring theratio of page views to fans.
The chart's inaugural leader Rihanna is coming off a chart-toppingweek on the Hot 100 with "Only Girl (In the World)" from her new album"Loud," which debuted at No. 3 on the Billboard 200. Rihanna has placedtwo songs atop the Hot 100 in the preceding four weeks. Her duet with Drake,"What's My Name?," hit No. 1 earlier this month. Rihanna arrives at herNo. 1 Social 50 ranking by leading in new friends/fans/followers for theweek, while ranking 4th in full page views. Justin Bieber, wholands at No. 2 on the chart, leads all artists in weekly page views.
"The Social 50 provides a weekly shot of the artists with whommusic fans engage with the near in the societal arena, which in today'sworld is a significant proof of their investment in an act," statesBillboard director of charts Silvio Pietroluongo. "The graph is alogical complement to Billboard's other popularity rankings."
"We proceed to accommodate the way we chart the changing landscape ofmusic," says Billboard Editorial Director, Bill Werde. "The Social 50 isyet another step in the development of Hoarding and an importantresponse to our changing times.""The mass of online activity that topartists now have is too big to ignore," says Next Big Sound CEO, AlexWhite. "We are thrilled that social music activity now receives thesame emphasis as the music charts for which Billboard is synonymous."TheSocial 50 will look in the print pages of Billboard as good as onbillboard.com and billboard.biz on a weekly basis.
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